Finally Know What to Say & Do to Get Promoted to that Director Role You Really Want

With the Get Ready to Lead Mentoring & Training Program

Uncover director-level marketing skills | Stand out from other managers |

Show decision-makers you’re ready | Prepare for a leadership role

Guess what?

"Your great work won't speak for itself"

If you've been thinking this, and waiting to be offered a promotion, the reality is that it takes more than being a strong-performing Manager, to get offered your first Director role.

Here's what no-one is telling you...

You need to start demonstrating leadership skills BEFORE you become a Director.

Really! It's what makes all the difference to getting promoted to a Director role faster.

PLUS! It's the best way to prepare for a Director job, so you'll be successful when you step up to this role.

Regardless of which area of marketing you work in, you need to stretch past manager-level skills now, so you're seen to be ready to be promoted.

Whether you're ready for a Director job RIGHT NOW, or you want to prepare for a promotion next year, this is your chance to take control, and make your Director goal a reality.

Do you want to:

Convince leaders you're ready to be promoted?
Develop Director-level skills right now and put them into action?
Move up faster so you get to do more interesting work?
Increase your visibility with senior leaders?
And yes, get promoted so you get paid more?!

And do you want to stop:

Applying for Director jobs and not being considered?
Waiting for someone to tell you what you have to do to get a Director job?
Worrying if you'll be ready when you step into a Director job?
Trying to work out how to get promoted, all by yourself?

If this sounds familiar

And you'd value being mentored by a globally-experienced marketing leader, who's hired marketers into director jobs...

Then this is for you.

Introducing the

Get Ready to Lead

10-Week Mentoring and Training Program

Speed up your promotion by demonstrating Director-skills (starting today!), to show decision-makers you're ready to be promoted to Director because you know what it takes to do the job.

Start 'walking in a Director's shoes', so you're prepared for the new level of responsibility and experience a successful start when you reach Director-level.

Are you ready to discover what Director skills you can develop and demonstrate NOW as a Manager, to get offered your dream Director role?

Join Now

The Get Ready to Lead Program helps you to:

REACH EXPERT LEVEL

Identify how to strengthen your marketing skills at Manager-level to be considered an Expert to stand out from other Managers.

FIND THE FASTEST ROUTE

Evaluate the different ways you can get to your first Director or similar level role and decide which works best..and fastest..for you.

LEAD BEFORE YOU HAVE THE TITLE

Start introducing new ways of communicating, engaging and interacting with stakeholders across the business, that has them seeing you as a Director now.

BE SEEN

Increase your exposure in the business with key teams and stakeholders so you get known by those that influence hiring decisions.

What's Included In the 10-Week Program?

Weekly 1-2-1 Mentoring From a Marketing Leader

WhatsApp Wednesdays! Discuss your focus priorities with our program leader, Eve Weatherburn, on a weekly basis via WhatsApp. You can ask questions or seek feedback on what you're doing right now on the job, and Eve will answer you directly every Wednesday with personalised advice and support.

Action Plan Review Calls to Stay On Track

Get input on your Director-ready action plan and gain ideas from other marketers for increasing your director-level skills during the fortnightly group coaching/Q&A calls so you stay focused.

Practical On-the-Job Examples for Developing Director Skills in the Self-Paced Training Modules

Learn how to develop Director skills leveraging the work you're already doing in your Manager job, by following the Marketing Director Preparation Pillars framework and completing the 60-page workbook within the Director Skills Accelerator training course.

Set your monthly action plan as part of the training and discuss on the calls and in your 1-2-1 mentoring sessions.

Have a Successful Start in Your Director Job

You'll have all the practical know-how you need in your first director role, with the Director Success Resource Collection. Templates and guides to help you start your director job with confidence, lead a team and develop your first director-level marketing plan.

If You're Ready to Turn Your Director Dream Into a Reality...

Jump into this mentoring program today!

Enrol me now !

Wondering What You Can Discuss In the Mentoring and Call Sessions?

ANYTHING you like related to getting your promotion to Director!

Here are some examples of what we can discuss:

How can I write my monthly report differently like a Director would?
How do I get buy-in from other teams who I need to support me, but they don't report to me?
How do I ask my boss for a promotion to Director? Particularly if I'm already doing Director work!
What do I do if I'm not confident presenting in front of leaders?
How can I get more seen in my company?

I'm Ready to Join

The GET READY TO LEAD Program includes 4 core mentoring & training features:

Personalised Feedback via 1-2-1 Mentoring

Ask questions to our Marketing leader weekly via WhatsApp, and gain valuable advice on actions to take in your job to develop Director skills.

Keep Your Action Plan on Track, Plus Q&A Time

Join the group calls every two weeks to ask questions and discuss and share ideas with other marketers regarding your action plan.

Discover practical on-the-job actions via self-paced modules

Detailed 'how-to' lessons based on the Marketing Director Preparation Pillars Framework share how to put Director-level skills into action....starting right now.

Ensuring You Have a Successful Start in a Director Job

Practical tools for a head's start in a Director job: the First-time People Manager's Playbook; 60-Day Jumpstart Action Plan Template; and First-Time Leader Confidence Guide

Wondering What's Inside the Director Skills Accelerator Training?

At your own pace, learn:

What leaders look for to know you're ready, and the different ways to reach a Director role
How to strengthen your marketing skills to Expert level
The 6 Key Strengths every Director in Marketing needs to develop & HOW to develop them
The behaviours to be seen to be 'leading' now
How to increase your exposure with key stakeholders
Why 'knowing your business' is fundamental for Directors and how to achieve this
Plus complete the activities in your 60-page workbook and write your first month's action plan

PLUS! Get Access to 5 Bonus Trainings

How to Write Your Resume to Apply For Director Jobs
20 Interview Questions (& How to Answer Them) For Director Job Interviews
How to Structure and Lead Presentations to Leaders (live training)
How to Build Your Personal Brand As a Director (live training)
How to Apply Strategic Thinking to Your Work (live training)

Sign Me Up!

Ready to Sign Up to Get Ready to Lead?

We will open doors to the program again very shortly. Register your interest below so you can be one of the first to know the dates we kick off!

Let's discuss what 'Marketing' means...

Whether you work in marketing communications, digital marketing, pricing, customer experience design, consumer research, social media, creative & content development, loyalty/direct marketing, agency account management, business development, public relations or any other area...it's all MARKETING!

So, whichever job you do in Marketing, the Get Ready to Lead program is relevant for you.

Getting to Director-level, is about HOW you get your work done, HOW you get noticed, HOW you think and make decisions in your area of Marketing.

So, that you can become a successful Director who gets to:

Take ownership of developing your team's marketing plan
Make strategic decisions that will have a great impact on business performance
Introduce your own great ideas and creative solutions to drive change
Have autonomy to make decisions and spend budgets
Build your profile and reputation as a leading marketer

Ready to get started?

Hi there, my name is Eve Weatherburn and over the last 15+ years, I've mentored many marketers around the globe to grow their skills and their marketing careers.

When I started my corporate marketing career 20+ years ago, I didn't find it easy to find training and mentoring to help me work out how to progress my career.

And no-one seemed to tell me what I needed to do (particularly when you're a Manager) to get promoted.

In working it out, I progressed past Manager then Director roles, to Vice President Marketing & Vice President Brand Management positions, working in 7 countries, and guiding the next generation of managers.

In running my own business now, I love nothing more than helping marketers develop confidence in their capabilities and take control of their career progress. That's why I created the Get Ready to Lead mentoring and training program.

I hope I have the chance to work with you 💛

"I had the opportunity to work with Eve during a key milestone of my career. The conversations and guidance from Eve gave me the confidence and reassurance to pursue a life-changing career choice that I do not regret to this day.

Eve's really patient, approachable, listens well and always has suggestions and advice that are on point and practical. She genuinely cares about ensuring that people around her succeed."

- Rowena, Singapore

**The Get Ready to Lead program is perfect for you, if:**

✔️ You work in any area of marketing (digital, social, content, sales, pricing, customer experience design, PR etc) at a Manager or Senior Manager level and want to know how to get promoted to a Director or similar leadership role, OR

✔️ You know you're ready for a step up to Director to take on more responsibility but don't know how to make it happen, OR

✔️ You're ambitious and planning to be in a Director role within a year, and you want to start preparing now, so you feel ready when you get promoted, OR

✔️ You've been applying to Director or similar roles but had no luck getting the job and don't know why

The program is likely not right for you if:

→ You've just started your marketing career and are not yet in a Manager-level position as the practical examples offered for actioning, are based on being in a Manager role now

7-day Money Back Guarantee

We believe that you will gain huge value from the Get Ready to Lead mentoring and training program including the 1-2-1 and group sessions, module trainings inside the Director Skills Accelerator course, and the resource collection, so you know how to demonstrate the skills and capabilities needed at the Director level in marketing, whilst in your current marketing manager role.

However, if you sign up and decide the program is not for you, then email us within 7 days of your payment at [email protected] and we will refund you.

FAQs

I want to do the program but not sure I have time, I’m so busy…

What type of marketer do I need to be to get value from this program?

So how’s this program different from a "Leadership" course?

How will I access the program contents and for how long will I have access?

What if I still have questions to help me decide to join the course?

What if I can't make the group action plan review group call dates or times?

Why leave moving up to a Director role to chance?

Start demonstrating your Director-level skills and capabilities now, so you can fast track your promotion.

I know you’re a marketer with amazing skills, experiences and passion….it's time for you to showcase your strengths in a Director role!