Ready to leave Manager-level behind and take on greater responsibility in your first marketing leadership role, so you can achieve bigger results for your brand?
Uncover senior-level marketing skills | Stand out from other managers | Show leaders you’re ready | Prepare yourself to step up
It's all waiting inside the Get Ready to Lead Program
Moving up to a Director or similar leadership role, takes your marketing career to whole new level.
However, being successful at a Manager-level, is not enough to get you offered your first leadership role.
"Your great work will not speak for itself"
It takes demonstrating a whole other skill set in order to get promoted to the next level.
As a Manager, you get to develop your skills in the area of marketing that you love to work in.
But getting a Director (or similar) leadership role means you'll get to...
🌟 Lead a team
🌟 Have autonomy to make decisions
🌟 Solve bigger marketing problems
🌟 Work with, and learn from, more senior leaders
🌟 Strengthen your personal brand
🌟 Lead agency relationships
🌟 Be interviewed by media publications
🌟 Strengthen your marketing AND leadership skills
It's a great goal to achieve, if you truly want to be progress your marketing career.
But you already know most of that, which is why you’ve known for a while, that you want to reach the next level
But do you ever think...
“Why don't leaders think I’m ready?”
“Other marketers seem to be 'better connected' so they get offered the senior jobs”
"How can I prepare myself for my first leadership role?"
“None of the leaders in the business know who I am”
“I don’t really know what will be expected of me in a Director role”
If any of these thoughts are holding you back from taking on a leadership role, I want to help you.
Here's what no-one is telling you...
You need to start demonstrating leadership skills and behaviours BEFORE you become a Director, Head Of or other similar level role.
Really! It's what makes all the difference to getting offered your first leadership role faster.
And, it's the best way to prepare to be successful in your first leadership role.
Regardless of which area of marketing you work in, it's important that you're stretching yourself past a manager-level, so that others see that you ARE ready to step up.
Whether you know you're ready to step up a level right now, or, you want to start preparing for a promotion in a year's time, you have the chance to influence your success in getting your dream Director or similar position.
Introducing the
Get Ready to Lead Program
Go from feeling unchallenged (or even stuck!) at the Manager or Senior Manager level in marketing, to demonstrating the skills and behaviours of a leader today, and show others you're ready to be a leader.
You'll speed up your promotion, and have done the preparation needed to take on a new level of responsibility when you step up to lead.
It's all about knowing what you need to do now, to get offered your first leadership-level role. And to be successful in the job.
Enrol me now !How will the Get Ready to Lead Program help you achieve this?
SELF-PACED LEADERSHIP SKILLS TRAINING LESSONS
Be ready to start implementing the required leadership skills and behaviours in your Manager-level job today, as I guide you through the Marketing Director Preparation Pillars framework within the Director Skills Accelerator training course.
Know which leadership skills you plan to start developing first, with your completed monthly action plan.
SUPPORT TO STAY ON TRACK
Gain ideas and feedback during the monthly group coaching/Q&A calls to keep focused as you start developing these new skills.
It's your chance to ask a marketing leader for insights on becoming a leader and gain feedback on how your skills development action plan.
THE TOOLS TO GET YOUR FIRST LEADERSHIP ROLE & HAVE A SUCCESSFUL START AS A LEADER
You'll have all the practical know-how you need in your first leader role, with the Debut Leader Success Resource Collection. Tools and guides to help you apply for leadership roles, interview successfully, and get started with confidence, leading a team and developing your first leader plan.
It's Time to Be Proactive and Turn Your Leadership Dream Into a Reality...
Jump into this self-study, activities-based training + coaching program today.
Enrol me now !
Whether you work in marketing communications, pricing, customer experience design, research, social media, creative & content development, loyalty, digital, sales, public relations etc...
..learn to leverage the work you already do in your manager role today, and the opportunities that exist inside your business, to show your leaders you'll be a successful Director who can:
🪜 Take ownership of developing your marketing team's plan
🪜 Make strategic decisions that will have a great impact on the business performance
🪜 Introduce your own great ideas and creative solutions to drive change
🪜 Have autonomy on decisions and budgets
🪜 Build your profile and reputation as a leading marketer
Ready to get started?
The Get Ready to Lead Program will help you to:
REACH EXPERT LEVEL
Identify how to strengthen your marketing skills at Manager-level to be considered an Expert to stand out from other Managers.
FIND THE FASTEST ROUTE
Evaluate the different ways you can get to your first Director or similar level role and decide which works best..and fastest..for you.
LEAD BEFORE YOU HAVE THE TITLE
Start introducing new ways of communicating, engaging and interacting with stakeholders across the business, that has them seeing you as a leader now.
BE SEEN
Increase your exposure in the business with key teams and stakeholders so you get known by those that influence hiring decisions.
This program is focused on 5 core actions:
✔️ AWARENESS because you'll know exactly what leaders look for in your skills so they're confident you're ready to be promoted
✔️ LEVERAGE the work you already do today, to make a greater impact and stand out as a leading Manager who's ready for the move up
✔️ ACTING by determining the director-level strengths and behaviours you will demonstrate from today to be playing the part before you have the role
✔️ COMMUNICATING through your choice of language, discussion topics and decisions, you'll show leaders that you're business and commercially-focused as is expected of leaders
✔️ ACTION by setting your personal first monthly action plan to implement NOW & join the group Q&A calls, so you don't waste any time in being seen as Director-ready
To ensure you have the support and training you need as you work towards getting your first leadership role, the GET READY TO LEAD Program includes 3 core components:
The Director Skills Accelerator Course
Detailed lessons following the Marketing Director Preparation Pillars Framework show you step-by-step how to put Director-level skills into action....starting right now.
Group Q&A / Coaching Calls for 3 Months
Join the monthly Group calls for the coming 3 months, and ask any questions about the actions you plan to take to implement Director skills. I can also review your action plans.
The Debut Leader Success Resource Collection
To ensure your confidence and provide the tools needed when you first step into a leadership role, you'll gain access to this unique set of resources.
1. The Director Skills Accelerator Course
In this self-paced training course you'll learn:
- What leaders look for to know you're ready, and the different ways to reach a Director role
- How to strengthen your marketing skills to Expert level
- The 6 Key Strengths every Director in Marketing needs to develop & how to develop them
- The behaviours to learn so you will be seen to be 'leading' now
- How to increase your exposure in the business with key stakeholders
- Why 'knowing your business' is fundamental for Directors and how to achieve this
- And complete the activities in your 60-page workbook and write your first month's action plan to stretch your skills past a manager-level
2. Group Q&A and Coaching Calls
Your access to three monthly calls (one call per month) is your chance to ask questions about your specific actions in your monthly plan from the course, and gain feedback and ideas for ways to strengthen your Director-level skills in your current job
3. Debut Leader Success Resource Collection
The collection includes a great range of tools and guides to support you as you step into your first leadership role including:
- Resume Writing Guide - how to showcase your strengths & business experiences to apply for leadership roles
- First-time People Manager's Playbook - learn 6 key people management competencies for you to develop, to ensure your success as you lead your first team
Debut Leader Confidence Guide - 60-Day Jumpstart Action Plan Template - a planning template and process to pull together your initial plan of focus within 60-days of starting your role
- First-Time Leader Confidence Guide - outlines 4 key areas to remain focused on to keep confident as you start in your first leadership role
If you're ready to take action to get promoted, join the Get Ready to Lead program, and receive:
- The Director Skills Accelerator self-paced, online training course - access for lifetime of the course, 60 page Workbook and Action Plan Template
- Bonus Lesson - 20 Director-level Interview Questions & Answers lesson
- 3 x Monthly Group Coaching / Q&A Calls
- The Debut Leader Success Resource Collection featuring a range of tools and guides to support your success in your first leadership role
MEET THE FOUNDER OF MERAKI MARKETING LEARNING STUDIO
In case we haven't met yet... Hi! I'm Eve Weatherburn
As a former global corporate Vice President Marketing & Brand Management, who worked for global retail destinations and international hotel brands in 7 countries, it might seem like I had an easy career path and knew how to reach senior leadership roles.
Nope.
I've experienced that challenge of knowing you're ready for a move up to the next level, but not being able to make it happen....it's frustrating trying to work it out!
But once I knew I needed to stand out at my current level, to be seen to be ready for a promotion, then it was easier to move my career forward faster.
I know many marketers at the manager level want to know what it takes to move up.
Which is why I want to make it easier for you to make that first jump to a Director (or similar level) role.
From my experience as a marketing leader who's hired many marketers for Director and Manager roles, I'll share with you what leaders are looking for to decide who's ready to be promoted.
So you can take control to move up faster, and feel prepared for your first leadership position.
"I had the opportunity to work with Eve during a key milestone of my career. The conversations and guidance from Eve gave me the confidence and reassurance to pursue a life-changing career choice that I do not regret to this day.
Eve's really patient, approachable, listens well and always has suggestions and advice that are on point and practical. She genuinely cares about ensuring that people around her succeed."
- Rowena, Singapore
The Get Ready to Lead program is perfect for you, if:
✔️ You work in any area of marketing (digital, social, content, sales, pricing, customer experience design, PR etc) at a Manager or Senior Manager level and want to know how to get promoted to a Director or similar leadership role, OR
✔️ You know you're ready for a step up to take on more responsibility but don't know how to make it happen, OR
✔️ You're ambitious and planning to be in a leadership role within a year, and you want to start preparing now to be a leader, so you feel ready and you get noticed, OR
✔️ You've been applying to Director or other leader roles but had no luck getting the job and don't know why
The program may not be right for you at the moment, if:
→ You've just started your marketing career and are not yet in a Manager-level position as the practical examples offered for actioning, are based on being in a Manager role now, or
→ If you're not comfortable with stretching yourself in your Manager role and not willing to try implementing the actions taught inside the course lessons
7-day Money Back Guarantee
We believe that you will gain huge value from the Get Ready to Lead program including the lessons and activities in the Director Skills Accelerator course, the coaching calls and the resource collection, so you know how to demonstrate the skills and capabilities needed at the Director level in marketing, whilst in your current marketing manager role.
However, if you do the lessons and complete the coursework and you're not satisfied, then email us your work at [email protected] within 7 days of purchase and we will refund you.
FAQs
I want to do the program but not sure I have time, I’m so busy…
What type of marketer do I need to be to get value from this program?
So how’s this different from Leadership courses?
How will I access the program contents and for how long will I have access?
What if I still have questions to help me decide to join the course?
What if I can't make the group coaching call dates or times?
Why leave moving up to your first leadership role to chance?
